For most people their first venture into the web, is a simple web site design. They obtain a valid web address and then set an email to reflect it. This in itself can be a valuable asset but hardly touches the true potential that a good web site design can return.
You could have a design that aims to increase sales or advertise the company but to reach more clients you need to optimise the site and rank highly in the search engines.
There are other things a design could do. It could collect and distribute information both for client and employee use. Track orders, monitor project progress. List available stock levels, Distribute work for field employees. The truth is, unless you get your head around your business process and what you can do, your competition will design their own site and beat you to it!
For public web site designs the following key activites need to be condidered.
- Standard marketing literature has web site added.
- Site is optimised for Key search words/phrases.
- Push marketing (Email) with links back to the site.
- Links from other webs sites.
