E-mail marketing is the next generation of direct marketing - online. It is interactive, efficient, cost-effective and immediate. It is estimated that e-mail marketing will become a $7.3 billion business by 2005. Channel IT can design an e-mail with the same graphical content and design as a web page, thus offering our clients the ability to showcase their web products straight into their target audience's mail box. 51% of all Internet users check their mail first thing every morning. E-mail marketing is the most cost-effective form of direct marketing imaginable, delivering your promotional material direct, without the extra costs of Print based leaflets.
E-mail marketing objectives are similar to Off-line marketing objectives -
- Aquire or retain customers
- Drive customer loyalty
- Promote new products
and services
- Increase company sales
- Increase server
sessions and 'Hits' to the site
We can provide advice on all of the key elements of a successful email campaign; creative, design, content, tools and strategy. If you have an existing contact database Channel IT can work with you and select potential campaign targets. We can also introduce an opt-in scheme on your web site thus allowing potential clients the option to sign up to a monthly newsletter which will increase site "stickabilaty" by regularly updating the customer with products, news, discounts etc.
Channel IT do not advocate sending marketing e-mails to hundreds of unknown mail addresses, that's Spam. E-mail marketing is a real marketing channel, highly suited to consumer-driven companies. You probably have hundreds of customers already, who are only too willing to receive regular updates from you. Your sales staff should already have individual contact lists and if you don't target them through the proper channels then your company could be losing money.
